Guide to Winning with PPC: Optimizing Your Paid Search Strategy

Pay-per-click advertising is one of the fastest ways to drive targeted traffic, but only when optimized correctly.

Understanding PPC Basics

PPC allows advertisers to bid for ad placement in search engines and pay only when users click.

Optimization Tips

• Use high-intent keywords
• Optimize landing pages
• Track conversions
• Continuously A/B test ads